UK-Preston: Advertising and marketing services.

Section I: Contracting Authority

I.1) Name, Addresses and Contact Point(s):
Places for People Group Limited
4 The Pavilions, Port Way, Preston, PR2 2YB, United Kingdom
Tel. +44 1772897200, Email: purchasing@placesforpeople.co.uk
Main Address: www.placesforpeople.co.uk, Address of the buyer profile: www.placesforpeople.co.uk
NUTS Code: UK

I.2) Joint procurement:
The contract involves joint procurement: No
In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
The contract is awarded by a central purchasing body: No

I.4)Type of the contracting authority:
Body governed by public law

I.5) Main activity:
Housing and community amenities

Section II: Object Of The Contract

II.1) Scope of the procurement

II.1.1) Title: Media Agency Services
Reference number: Not Provided

II.1.2) Main CPV code:
79340000 - Advertising and marketing services.


II.1.3) Type of contract: SERVICES

II.1.4) Short description: Places for People are seeking to appoint a sole supplier of media services and as such, wish to form a framework which will be utilised and owned by Places for People. It is intended that this framework will be used for the Places for People’s and their group subsidiaries media needs. The initial term of the contract will be 12 months, with two (2) possible optional 12 month extensions, making a potential maximum contract term of three (3) years.

The successful supplier will be tasked with creating a series of carefully-crafted annual paid media plans across approximately 15 priority property developments within the UK.

A broad annual budget of between 500,000 GBP and 1,000,000 GBP will be provided to cover all media costs, tracking and agency fees
It is expected that on boarding of information and campaign set up will occur throughout August and that full management of this service will be in place, including initial campaigns live by the beginning of September 2019.

II.1.6) Information about lots
This contract is divided into lots: No

II.1.7) Total value of the procurement (excluding VAT)
Value: 1,000,000

Currency:GBP

II.2) Description

II.2.2) Additional CPV code(s):
22462000 - Advertising material.
79341000 - Advertising services.
79341400 - Advertising campaign services.


II.2.3) Place of performance
Nuts code:
UK - UNITED KINGDOM

Main site or place of performance:
UNITED KINGDOM


II.2.4) Description of the procurement: Places for People are seeking to appoint a sole supplier of media services and as such, wish to form a framework which will be utilised and owned by Places for People. The initial term of the contract will be 12 months, with two (2) possible optional 12 month extensions, making a potential maximum contract term of three (3) years.
Places for People are working towards an ambitious growth strategy within the property sales market. We operate our property sales part of the business across two developer identities – Places for People Developments and Zero C, and alongside Brio Retirement Living are looking to collaborate with a forward-thinking marketing agency to drive awareness, leads and property sales across the UK. Working with an internal Marketing and Communications team, you will be tasked with creating a series of carefully-crafted annual paid media plans across approximately 15 priority property developments, ranging from as far north as Inverness to as southerly as Portland.
The successful supplier will be a creative agency who will endeavour to truly understand both the local and national opportunities and challenges faced by our organisation in order to put forward an effective proposal to maximize the return on our investment. Our strategy needs to consider the full customer journey, paid media is a significant element but we also need you to work closely with our internal content marketing resources to ensure we effectively articulate our brand story, utilising suitable communications channels to present our messages and work towards a long term approach to connecting with our audience and building a relationship.
We expect our agency to provide a deep level of performance analysis and sensible recommendations to continuously refine our approach, you will collaborate with internal teams to access insight via Google Analytics, our CRM (Salesforce) and any other monitoring tools to put together an end-to-end evaluation of our activity.
We require extensive experience from our agency with regards to paid search, social media, display, programmatic, remarketing, landing page optimization and all other elements needed to construct a well-balanced online campaign. Although digital will form the core of our approach we also require our agency to have a widespread understanding of offline opportunities and will welcome suggestions to target/generate interest via traditional media channels. It is therefore important that the agency has a strong grasp on all of our localised markets and can incorporate local supply/demand into national-scale marketing channels.
An annual budget of between 500,000 GBP and 1,000,000 GBP will be provided to cover all media costs, tracking and agency fees. This budget range has been set at a broad level as we will need to collaborate with our agency to suggest an appropriate level of spend to meet the demand and achieve our sales targets. It is expected that on boarding of information and campaign set up will occur throughout August and that full management of this service will be in place, including initial campaigns live by the beginning of September 2019.
The key requirements are as follows:
•Online and offline media buying – all purchasing through traditional media and digital channels for our priority development sites
•Researching appropriate sources of insight to dictate the targeting and advert placement strategy
•Set up and management of all paid campaigns via online and offline channels
•Collaboration with our Channels team to set up tracking, tagging, reports etc.
•Working with our content resources to ensure that all appropriate content opportunities are utilised within the campaigns
•Closely monitoring results and seeking continuous improvements to refine the campaigns
•Weekly reporting and update calls
•Monthly meetings to review performance and next steps

II.2.5) Award criteria:
Not Provided

II.2.11) Information about options
Options: No


II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No


II.2.14) Additional information: To respond to this opportunity please click here: https://placesforpeople.delta-esourcing.com/respond/4MF5DZD627


Section IV: Procedure

IV.1) Description

IV.1.1)Type of procedure: Open


IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement: No


IV.1.6) Information about electronic auction
An electronic auction has been used: No

IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure
Not Provided


IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

Contract No: Not Provided
Lot Number: Not Provided
Title: Not Provided

A contract/lot is awarded: Yes


V.2) Award of contract

V.2.1) Date of conclusion of the contract: 12/08/2019

V.2.2) Information about tenders
Number of tenders received: 10
Number of tenders received from SMEs: 6 (SME - as defined in Commission Recommendation 2003/361/EC)
Number of tenders received from tenderers from other EU Member States: 10
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 10

V.2.3) Name and address of the contractor

The contract has been awarded to a group of economic operators: No

Contractor (No.1)
Blue Tiger Marketing Ltd
Media House, 112b High Street, Maldon, Essex, CM9 5ET, United Kingdom
Tel. +44 1621855717, Fax. +44 1621855717, Email: info@bluetigermarketing.co.uk
Internet address: https://www.bluetigermarketing.co.uk/
NUTS Code: UK
The contractor is an SME: Yes

V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: Not Provided
Total value of the contract/lot: 99,000
Currency: GBP

V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No

Section VI: Complementary information

VI.3) Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://procurementhub.delta-esourcing.com/delta/viewNotice.html?noticeId=431713432

VI.4) Procedures for review

VI.4.1) Review body
High Court of England and Wales
Royal Courts of Justice, Strand, London, WC2A 2LL, United Kingdom
Tel. +44 2079476000, Fax. +44 2079476000, Email: qbenquiries@justice.gov.uk
Internet address: https://www.judiciary.uk

VI.4.2) Body responsible for mediation procedures
High Court of England and Wales
Royal Courts of Justice, Strand, London, WC2A 2LL, United Kingdom
Tel. +44 2079476000, Fax. +44 2079476000, Email: qbenquiries@justice.gov.uk
Internet address: https://www.judiciary.uk

VI.4.3) Review procedure
Precise information on deadline(s) for review procedures: Not Provided

VI.4.4) Service from which information about the review procedure may be obtained
Crown Commercial Services
1 Horse Guards Road, London, SW1A 2HQ, United Kingdom
Tel. +44 3454102222, Fax. +44 3454102222, Email: info@crowncommercial.gov.uk
Internet address: https://www.crowncommercial.gov.uk/

VI.5) Date of dispatch of this notice: 23/09/2019